Summer Lamb Campaign 2022
Lamb reunites Australia with the rest of the world.
No other brand is more synonymous with bringing people together than Australian Lamb. So, after a year of feeling disconnected from the rest of the world and Australians still reeling from the effects of ‘Fortress Australia’, we created a campaign inviting the world to a Lamb BBQ down under.
Film
We launched the campaign with a 3 minute satirical film entitled The Lost Country of the Pacific. It follows an explorer and his protege re-discovering a whole world outside of Australia and in order to prevent the country from being forgotten forver they hatch a plan to send a message overseas. How? Aussie Lamb of course.
PR OOH
We followed up with some OOH, inviting other countries and their world leaders to a Lamb BBQ. By strategically placing OOH in cities all over the world our topical and provocative messages got the media talking, both in Australia and abroad.
Perth, Western Australia
London, England, United Kingdom
Paris, France
Auckland, New Zealand
Manhattan, New York City, USA
Melbourne, Victoria, Australia